Business Review – Discovery Toys – Discover A Business Opportunity That Plays Well!
Background: Over 32 years ago, Lane Nemeth, a homemaker and early childhood educator, had an idea. Toys that could teach not merely keep a child busy. Discovery Toys was founded on the premise that children learn more and better when they are happily engaged. Lane’s idea was to get stay-at-home moms on board to spread the word about her new product line. Giving these moms the added incentive to earn income while engaged in their normal child care activities seemed a natural fit. Headquartered inn Livermore, California, an industry has grown up around this simple concept.
Under Lane’s leadership, the company reported $100 million for 1997, before selling out to Avon. In 2002, Avon sold the company to a private equity group. which then sold it again in 2008 to Drapnir, LLC.
Does Discovery Toys offer a business opportunity that plays well today?
Discovery Toys Products: The company’s products are developmentally designed so that different products are appropriate for age groups: 0-12 months, 1-3 years, 3-5 years and school ages, 5-8 years.
One of the top sellers is Marbleworks, released in 1982 and still very popular. It consists of colorful, sloped plastic half-pipes of various shares that interlock to create a track for marbles.
Business Opportunity: The company uses the direct sales network model.
Party plan marketing, reminiscent of pre-Avon days, remains in play.
Products are sold primarily in the U.S. and Canada.
Initial start up cost for a business consultant is $99 and includes catalogues, samples for each of the targeted age groups and the basic necessities to start hosting toy parties.
A member of the Direct Selling Association (DSA), Discovery Toys retains it commitment to quality business ethics without equivocation. As a rep, you have the ability to earn a 25% prefect on wholesale value of your resold product. As you progress up the network compensation ladder, earnings potential increases to 40% on direct sales and a 15% overage on sales generated by your downline. Developing your team downline is where the real money is.
Training: The company provides powerful training about the products so that parents will understand their benefits for their children.
The start up kit comes with a comprehensive training manual. Phone training, mp3 sessions and live meetings are held periodically throughout the U.S. and Canada.
Discovery Toys has not developed a strong online presence to date. Leveraging the power of the internet seems a serious oversight for a company that has been cutting edge historically. Learning how to apply internet marketing techniques readily allows a representative to expand the scope of their market appeal, well beyond local home parties.
Certainly, for the effort and time required, proper utilization of internet techniques has the possibility of greater reward much more rapidly. It is the most intelligent way to build your downline.
If you build your business with these 2 essential components, you will discover that you have found a business opportunity that plays well–on a long term basis.
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